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Marketing Tips

Digital Marketing ideas from #Digikent

Digital in Kent 2018 was held at the Quarterhouse in Folkestone on Thursday 18th October. We heard from informative digital experts offering practical hands-on advice.

Here are a few interesting things I learnt on the day. Hopefully you can adapt some of these for your charity:

  • Your personal brand is important, people buy from people not companies. If you are on LinkedIn then tell people something interesting about yourself and have a cover image that is attention-grabbing
  • Check out If This Then That (IFTTT) - free way to get all your apps and devices talking to each other
  • Lonely/one off campaigns create a fractured customer experience – create a journey for your members or donors
  • Retain your customers - it is 16 times more difficult to get a new customer than retain the ones you have
  • After the sale don’t just step back! Wow them – go above and beyond, engage with them, make them laugh or smile e.g. surprise a donor with a card or a video from a beneficiary thanking them
  • Organic search should be your long term strategy. PPC is good for testing key words for you to build your organic search around
  • Use Answer the Public to help you plan your content – find out what people are searching for

Video

  • Videos have 135% more reach than images on Facebook
  • Videos are 50 times more likely to appear on the first page of Google
  • Know what you want to achieve with video e.g. awareness, support social media posts, increase engagement
  • Use Facebook live as a pre-advertising tool – re-target people that have watched a certain amount of the video with a Facebook Advert
  • Create a video strategy planner so you are consistent with your content
  • The most engaging types of video: brand awareness, vlogs, interviews, tutorials, webinars, events, presentations, testimonial, animation, interactive
  • Tops tools for video: vidbuild, Moovly, VideoScribe,vyond, iMovie, Filmora, We Video, Wideo, Adobe Premier Pro
  • Using video in an advert is cost effective – average 0.04p cost per view
  • Optimum max video length for Facebook is 30 seconds and 10 seconds for Twitter and LinkedIn to capture attention
  • Direct them from social media to a landing page with a longer video and text to accompany it

Hannah Lawrence, Communications Executive - connect with me on LinkedIn 

MASSIVE 'thank you ' to everyone at Kent Community Foundation. Your funding support is HUGELY appreciated and has enabled us to get into the heart of local communities with REAL, affordable, healthy and tasty food that does so much more than feed people.

Community chef Mike Spackman, Sheppey Matters

KCF's enthusiasm for what we are doing and hoping to do, coupled with helpful advice, gave us the confidence to take this daunting step which has paid off.

Liz Turner, Octopus Foundation

It's great having a foundation that empowers organisations and charities in our community to make real positive differences and changes!

Tom, MMK Mind